Catching up with Broc Sears

Professor Broxon Sears, lovingly known by his students as “Broc,” has been staying busy teaching others and also teaching himself lately.

In the TCU world, Broc just finished helping the Schieffer School of Journalism host “Social Media Week.”  Four social media pros came into his classes to talk including a blogger from the Star-Telegram, TCU employees who run the university’s Facebook site,  the social media editor for the Amon Carter Museum of American Art and the social media editor for the Cowgirl Hall of Fame and Museum.  In celebration of Social Media Week, Broc also had a blog running with a graded quiz.  He said the quiz was meant to help his blog accomplish the two goals all website owners should work toward: “get people to interact with your site and hang around longer.”

In Broc’s personal world, he is working toward a terminal degree, an MFA, in Communication Design from Texas A&M Commerce.  He is excited about gaining this level of achievement, but has had to work very hard to get there as school remains challenging.  Says Broc: “Engaging a target market successfully is more competitive than ever and pushing your creative side for concepts that are bold, unique and successful, let alone teaching others how to do it, is a big challenge.”

-By Rebecca Long