In 2005 TCU athletics initiated the “Pink Out Game” to bolster ticket sales, but the popularity of the game has now earned it the name “Frogs for the Cure,” and TCU, the Fort Worth community, and Zeta Tau Alpha have worked hard to make the game what it is today.
Allison Branca, Frogs for the Cure chairman for Zeta, and I had time to sit down and talk about how the game has gained enormous support and evolved into what it is today.
“We knew we had to promote the game, t-shirt sales and the halftime feature to the greek,” Allison said, so they spread the word!
Allison and two other Zetas, Abby Osvog and Amy Moan, worked together to promote recognition by asking others to “flock” their friends and by hosting a “Feed Your Pink Side” luncheon. These were not the only two tactics they used. They also sold t-shirts, gathered to form a pink ribbon on the field, and promoted Tim Halperin’s “We Fight Back” music video.
Allison left me with these words, “it may be hard to see from where we are at this point in time, but our idea, our initiative and our donation matter. They help make a change that takes time to see.”
By Katie Lipnick
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